BlueKai helps some of the world’s most successful companies activate their audience data. Their breakthrough technologies enable marketers to unlock the value of data and utilize it anywhere, “unchained” from 3rd-party execution partners. Sovereign helped BlueKai evolve their brand Identity and more powerfully communicate their value proposition, distilling complex concepts into highly accessible and visual communication across their website, sales collateral, presentations and advertising. BlueKai is now a division of Oracle, Inc.