Advertising just got social.

Advertising's Social Butterfly.


Agency of Record


Marketplace Positioning
Web and Collateral Design
Campaign Concepts

Aditive uses the power of personal connections to make advertising more relevant, engaging, and effective. Their proprietary technology incentivizes audiences to activate their social graph by playing, buying, and consuming content together. Sovereign helped Aditive focus their marketplace positioning and messaging strategy, redesign their marketing materials, and develop innovative campaign concepts for their Fortune 50 clients. Aditive was acquired by Acxiom, Inc. in 2014.