Web and Collateral Design
Aditive uses the power of personal connections to make advertising more relevant, engaging, and effective. Their proprietary technology incentivizes audiences to activate their social graph by playing, buying, and consuming content together. Sovereign helped Aditive focus their marketplace positioning and messaging strategy, redesign their marketing materials, and develop innovative campaign concepts for their Fortune 50 clients. Aditive was acquired by Acxiom, Inc. in 2014.